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The Matchmakers: The New Economics of Multisided Platforms by David S. Evans, Richard Schmalensee

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

ISBN 9781633691728 | Barcode Lookup
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Platform Revolution delivers the first comprehensive analysis of how platforms use technology The Matchmakers: The New Economics of Multisided Platforms . Strategic Decisions for Multisided Platforms
Multisided platforms such as eBay and Facebook create value by enabling For an MSP to keep rivals and new entrants at bay, high switching costs or to implement multisided platform strategies; and formal economic modeling. . of the tightest governance rules among online matchmaking services, for  Why Internet Platforms Don't Need Special Regulation - Politico
While Internet platforms are new, market platforms are not. But the important barriers to economic activity: transaction costs. Multisided market platforms deal with two or more distinct groups of customers. One paper on two-sided markets cites the town market and the village matchmaker as early. Some Empirical Aspects of Multi-sided Platform Industries - CiteSeer
organization landscape, and that this new area of economic research has potentially A brief review of the economics of multi-sided platform markets Caillaud, Bernard and Bruno Jullien (2001) “Chicken & Egg: CompetingMatchmakers,”. multi-sided platforms as regulators - Harvard Business School
non-price instruments were a critical part of strategy for multi-sided platforms ( MSPs) rule making and regulating the conduct of firms beyond their economic .. among members and helping attract new members to the platform. ..platform that effectively began to internalize the matchmaking process. Strategy That Works | NewSouth Books
The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee. © UNSW PRESS 2004 - 2013. Copyright Notice · Legal